Case Study: Napa Valley Wine Train
Using a creative raffle campaign, the Napa Valley Wine Train collects over 8,000 subscribers in just a few months.
The Napa Valley Wine Train is one of the most unique dining experiences in the world, providing a relaxing three-hour, thirty-six mile round-trip train journey from the historic town of Napa, through one of the world's most well-known wine valleys to the quaint village of St. Helena, and back. During the journey, guests enjoy scenic views of Napa Valley towns, vineyards, and wineries, while seasoned chefs prepare gourmet meals for them on-board the train.
http://www.winetrain.com/The Challenge
Before using Trumpia, Napa Valley Wine Train’s method of collecting customers' mobile numbers was limited to manual concierge services. In addition, the Wine Train did not have direct communication tools to engage their customers via mobile, and mostly relied on traditional print marketing, email, and social media to gain exposure. Wine Train needed a way to accomplish these goals and keep all contacts and messages organized in a single database and dashboard.
“Trumpia offers a great software at a competitive price, but more importantly, we’ve been able to see measurable results.” Ryan Neergaard, PR and Media Coordinator
Our Solution
Napa Valley Wine Train has been able to quickly build its mobile user database by initiating several mobile keyword campaigns. Fill out the form to view the full case study!